Discovering Identity: A Journey from Portrait Photography to Life Coaching with Amy Ewald

Finding Purpose in Adversity

In this episode I sit down with Dr. Amy Ewald, a life and identity coach and the author of the memoir “Finding Me”. Dr. Amy shared her profound journey from being a portrait photographer to becoming a beacon of hope and transformation for many. Her story is a testament to the indomitable human spirit, the power of self-awareness, and the indelible importance of identity.

From Photography to Life Coaching: A Journey of Transformation

Dr. Amy’s journey began as a skilled portrait photographer, capturing the essence of her subjects and bringing their identities to life through her lens. Her work was more than just photography; it was about helping her clients see themselves in a new light, instilling confidence, and celebrating individuality. However, 2020 brought her life to an abrupt halt, as she battled both the global pandemic and a personal fight against cancer.

“So it was a double C year for me, double whammy,” she remarked.

Unable to continue her photography due to health and safety concerns, Dr. Amy took a step back and sought solace in reflection. This period of enforced hiatus led to a significant realization: what her clients cherished the most was not merely the final photographs but the transformational experience that came with the sessions. They felt more self-assured, inspired, and deeply connected to their true selves.

The Birth of “Finding Me”

Dr. Amy’s introspective journey culminated in her writing “Finding Me”, a memoir detailing her experiences with cancer and identity crisis. Despite its seemingly personal focus, the book resonates universally, offering valuable lessons for anyone facing their own struggles. It is a candid exploration of her fears, discoveries, and the relentless quest for self-identity during a period of immense uncertainty.

“It’s a story about crisis. And as we know, everyone has crises in their lives,” she explained.

Her diagnosis, though devastating, brought a sense of relief and direction. Understanding what she was fighting against empowered her to take charge of her life again, turning a period of unknown into a gateway for self-discovery and growth.

The Identity Apocalypse Framework

One of the key contributions Dr. Amy discussed was the Identity Apocalypse framework, a tool she developed to help others navigate similar journeys of self-discovery. This framework emerged during her period of reflection and research and is built around three pivotal steps: self-awareness, surrendering, and stepping out in faith.

1. Self-Awareness: This step involves recognizing who we are at our core, acknowledging our strengths and weaknesses without judgment. It sets the foundation for genuine personal growth.

2. Surrendering: Contrary to popular belief, surrendering is not a passive act. It requires courage to let go of ego and pride and accept our current reality. It is an active decision to seek peace and move forward.

3. Stepping Out in Faith: The final step is about taking action. Armed with newfound insights and acceptance, it is essential to engage in purposeful activities that align with our true selves. Without action, self-awareness and acceptance remain stagnant.

Rediscovering Identity Through Crisis

Throughout the conversation, it became evident that Dr. Amy views crises as powerful catalysts for self-discovery and growth. By forcing us to confront our deepest fears and uncertainties, crises compel us to reassess our values, priorities, and sense of self. As she pointed out, it is during these challenging times that our true identity is tested and refined.

“I believe that we are all finding ourselves almost daily… But crisis definitely has a way of bringing that out a little bit more.”

The Unwavering Belief in One’s Worth

Toward the latter part of the discussion, Dr. Amy emphasized a crucial point: the intrinsic worth of every individual. She observed that many people equate their self-worth with their contributions or achievements, feeling the need to earn love and respect. However, as she poignantly stated,

“You matter. You don’t have to work for it. You are loved.”

Conclusion

Dr. Amy’s journey is an inspiring testament to the human spirit’s ability to adapt, grow, and thrive despite adversity. Her work as a life and identity coach, her memoir “Finding Me”, and the Identity Apocalypse framework offer profound guidance for anyone seeking to navigate life’s challenges with grace and resilience.

For more information on Dr. Amy Ewald and her journey, listeners can visit her website at amyewald.com and connect with her for further insights and guidance.

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