Discover the transformative power of authenticity as Jess Burgio shares her experiences and wisdom on finding one’s true self in entrepreneurship and life.
Introduction
In this episode of Podcast, we sat down with Jess Burgio, a holistic life and business coach, acclaimed podcast host, founder and CEO of Media Unscripted, and author of “Come as you are: the art of unbecoming, who you were told to be.” Jess’s journey is one of transformation, resilience, and self-discovery, and her story offers invaluable lessons on embracing authenticity in both business and life.
A Journey of Unbecoming: From Hairdressing to Holistic Coaching
Jess Burgio’s story begins with her upbringing, raised by a single mother who instilled in her a strong work ethic and the importance of doing what’s necessary to survive. Despite the societal pressures, Jess pursued a career as a hairdresser, driven by the freedom, creativity, and entrepreneurial potential the profession offered. However, it was her passion for health and fitness that led her to a holistic approach, training clients and inadvertently stepping into entrepreneurship.
Despite earning financial success, Jess felt an unmet need for fulfilment. The desire to spend more time with her son spurred her to explore online business opportunities. Joining a mastermind for early-stage entrepreneurs became a pivotal moment, helping her recognize her greatness and the foundation she had built.
The Power of Authenticity and Self-Expression
Jess emphasizes the importance of authenticity in her journey. As a hairdresser, she highlights how clients can detect insincerity, stressing that genuine self-expression attracts others and emboldens them to do the same. She discusses the role of self-expression, fashion, and external appearance in boosting confidence and attracting like-minded individuals.
Discovering one’s authentic self, Jess suggests, involves embodying the energy of confidence and resilience through lived experiences. She advocates for journaling a vision of one’s authentic self and reading it to reinforce the desired changes. For Jess, authenticity is about expressing thoughts, desires, and actions genuinely, and she values being quietly present, adding that not everyone needs to be loud or assertive to add value or be true to themselves.
Podcasting: A Medium for Finding and Refining Your Voice
Jess passionately believes in the power of voice and the role of podcasts in helping entrepreneurs connect their voice to their brand. Podcasting not only helps refine storytelling and communication skills but also allows individuals to embrace their authentic selves. Practicing and refining communication is essential in developing one’s voice, and space holding, which involves active listening and providing undivided attention, is a crucial skill in connecting with others.
Empathy and active listening are invaluable skills Jess employs in her coaching, helping others share their personal experiences, life events, and struggles to create meaningful conversations. Documenting life experiences and moments, she asserts, is more powerful and relatable than merely creating content for relevance.
Documenting vs. Creating: The Human Aspect of Business and Life
Jess champions the importance of humanizing business and life. She emphasizes documenting one’s journey and taking risks, as sharing and documenting life’s moments create ripple effects that resonate with others. Jess encourages everyone to start putting themselves out there, sharing their humble beginnings and unique stories.
For Jess, inspiration often comes from alone time and insights gained from books, quotes, and journaling. She acknowledges the resistance and fear that accompany growth but underscores the importance of processing emotions and overcoming challenges. Consistency and authenticity are key, and she shares the impact of bringing people into one’s dreams or business and the responsibility it entails.
The Value of Personal Growth and Authentic Connections
Jess’s journey includes attending impactful conferences and workshops, which fostered personal growth and self-discovery. She emphasizes the importance of getting into rooms with individuals who have invested in their personal growth, leading to invaluable learning experiences. Jess and host Priya resonate with the idea of listening to one’s gut feeling and the non-monetary returns of investing in personal and business growth.
A significant part of Jess’s message is the importance of valuing one’s own opinion over others’ and loving and accepting oneself before seeking external validation. Her collaboration with Lori Harder, a mentor who humanized her perception of success, greatly influenced her path and led to impactful partnerships.
Conclusion
Jess Burgio’s journey is a testament to the transformative power of authenticity in business and life. Through her experiences and wisdom, she encourages us to embrace our uniqueness, document our lives, and connect genuinely with others. Her story reminds us that the most profound impact we can have starts with being true to ourselves.
Call to Action
For more insights from Jess’s inspiring journey, tune in to our latest episode and follow her podcast and social media channels. Let her story encourage you to start your journey of self-discovery and authenticity today.
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