How one mom is redefining the breastfeeding journey for working women and entrepreneurs alike.
In a recent episode of Podcast, host Priya welcomed Tirza Jova, a pioneering entrepreneur and founder of Milk by Mom. Tirza delved into her innovative freeze-dried breast milk service, sharing the story behind its inception, her journey from the corporate world to full-time entrepreneurship, and the critical role of supportive networks. Let’s explore the various facets of this groundbreaking venture and Tirza’s inspiring journey.
From Costa Rica to Corporate America
Tirza Jova’s story begins in Costa Rica, where she grew up before embarking on a career spanning business, marketing, and communications. She carved a successful trajectory through both corporate and agency routes, amassing invaluable experience along the way. However, it was her role as a mother of two that catalyzed her entrepreneurial journey.
The Birth of an Idea
Juggling the demands of a corporate job, frequent travel, and breastfeeding brought forth an idea: a solution that could ease the burden many new mothers face. “I discovered the profound need for a more flexible and convenient way to manage breast milk,” Tirza shared. This need led to the creation of Milk by Mom, a freeze-dried breast milk service that fundamentally supports and empowers mothers by providing them with freedom and flexibility in their breastfeeding journey.
What is Freeze-Dried Breast Milk?
Milk by Mom employs a sophisticated process called sublimation to transform frozen breast milk into powder. This technique preserves the essential nutrients and good antibodies, extending the milk’s shelf life to three years. Unlike dehydration, sublimation maintains the integrity of enzymes critical for an infant’s health.
Journey from the Corporate World to Entrepreneurship
Navigating the transition from a secure corporate job to a full-time entrepreneurial role posed significant mental and identity challenges. Tirza emphasized, “It’s a leap of faith moving from the comfort of a steady paycheck to facing the uncertainties of running your business.” She leaned heavily on clinical research and evidence-based practices to ensure product safety, serving as her own first customer to validate efficacy.
The Importance of a Supportive Network
One of Tirza’s key messages was the significance of having a robust support system, especially for women in entrepreneurship. “Surrounding yourself with a network of other entrepreneurs and supportive individuals is crucial,” she advised. This network can provide emotional support, business advice, and sometimes just the motivation needed to keep going during tough times.
The Freeze-Drying Process: Science Meets Motherhood
Tirza took the time to detail the freeze-drying process, differentiating it from traditional dehydration methods. The technique of sublimation allows breast milk to be stored at room temperature, in a cool, dry place. This extended shelf life can be a game changer for mothers, whether they are returning to work or simply managing their daily routines. Interestingly, freeze-dried breast milk isn’t just stored for later feedings; it can be used to fortify other foods, and has been reported to aid in quicker recovery during sickness.
Overcoming Challenges and Driving Awareness
Despite the positive reception, Tirza acknowledged the resistance rooted in the novelty of her service. “Our mission is to drive awareness and educate people about our processes. We rely heavily on data to support our claims and build trust,” she stated. Adhering to cGMP compliance and FDA regulations ensures that Milk by Mom meets rigorous safety standards, and they are in the process of gaining cGMP certification.
Personal and Professional Sacrifices
Launching Milk by Mom wasn’t without sacrifices. Tirza poignantly recounted operationalizing and launching her business merely two months postpartum, using her maternity leave to get things off the ground. “Balancing a full-time job, motherhood, and a new business was incredibly challenging,” she confessed, sharing the intrinsic rewards and relentless hurdles of her journey.
The Future of Milk by Mom
Tirza’s long-term vision for Milk by Mom extends beyond the immediate service. As a brick-and-mortar business, it involves significant overhead, labor, and operational equipment, adding layers of complexity. Yet, her passion and dedication to improving the lives of mothers drive her forward. When asked what she wishes she knew earlier, Tirza emphasized the continuous learning process in entrepreneurship, noting that each mistake has been a stepping stone toward greater success.
In closing, Tirza left listeners with a heartfelt invitation to connect with Milk by Mom on social media platforms like Instagram, Facebook, and TikTok, as well as through their website, milkbymom.com. For those seeking personal conversations, she made herself available via email, underscoring the community ethos central to her mission.
Milk by Mom is not just an innovative service; it represents a lifeline for many mothers. Through her own experiences and relentless dedication, Tirza Jova is changing the narrative around breastfeeding and offering a transformative solution that harmonizes the demands of modern motherhood with career ambitions.
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I wish I knew that earlier 
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